Personalities including Amanda Holden, Anais Gallagher, Frankie Bridge, Cecilia Chancellor, Donna Air and Cora Corré have collaborated with Asda to star in its Tickled Pink campaign, shot by Rankin, to raise funds for Breast Cancer Now and Breast Cancer Care.

Holden commented 'It's so exciting to be part of the Tickled Pink campaign this year, and amazing to know that this will encourage people to get involved in supporting the campaign this October. I am officially "Proud to be Pink" and thrilled to support such an incredible cause'.